Brand Resources

Guidelines and BIAW logos

BIAW is proud of its new branding and we’re excited you are, too. Our Branding Identity Guidelines help ensure the BIAW logo is used in consistent ways across all collateral.

Please don’t:

Use the old version of the logo
Distort the logo
Change the colors of the logo
Rearrange the logo components
Use the word mark without the icon
Change the typeface of the logo

To help you choose the right file format, here's a quick guide to each logo version:

‍SVG (Recommended for Websites): Scalable Vector Graphics (SVG) files maintain perfect quality at any size and load efficiently on websites. Use SVGs for website headers, footers, digital ads, and other online applications.

‍PNG: PNG files have a transparent background and are ideal for presentations, social media graphics, email signatures, and other digital marketing materials. Best when you need a ready-to-use image file.
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‍EPS: EPS files are a professional vector format commonly used by printers and graphic designers. Choose EPS for large-format printing, promotional products, signage, and professionally designed marketing materials.

‍AI (Adobe Illustrator): AI files are the original editable design files used in Adobe Illustrator. These are best for designers who need to modify, resize, or incorporate the logo into custom artwork and branded materials.